Merch Aid is an initiative that helps small businesses and non-profit organizations make a difference. They team up artists and designers with small businesses and nonprofits, create exclusive merchandise, and sell it on this site. They were founded in New York City by a team at R/GA, an atypical design company working to create a more human future. During the pandemic, Merch Aid reached out to do a series of posters and shirt designs designed by AAPI artists from all over the world in support of stopping Asian-targeted hate crimes.